The equipment leasing and financing industry has undergone dramatic changes over the past four decades. In an increasingly competitive environment, the need for innovative go-to-market (GTM) strategies has never been greater. Sales, operations, administration, and securitization practices have evolved significantly, driven by technology, regulatory shifts, and market dynamics. This article explores the past, present, and … Continue reading The Evolution of Go-to-Market Strategies in the Equipment Leasing and Financing Industry Over the Last 40 Years